Hyper Casual games are 2022’s star
The mobile gaming space has gone through a remarkable series of evolution. Ever since that historic day when Apple launched its first App Store enabled device, a whole new market opened up; one that gamers didn’t believe was going to succeed.
Mobile gaming not only became a heaven for casual gamers but also converted many non-gamers into die-hard fans. This is all thanks to the simple bite-sized game-play casual mobile games offer. Hyper Casual games are the next big trend in the mobile gaming space.
These tiny morsels of gaming goodness represent the ultimate quick fix experience. Tap-and-play instant access, easy-to-understand gameplay, and no added bells and whistles. The hyper-casual gaming experience mantra is getting straight to the heart of things.
With people being busier than ever, the instant conclusion is that hyper-casual games are the future of mobile game development.
Show Me the Money
Now let's see how we can make good revenue out of this in 4 popular way
In-app shop/procure :
An in-app shop is a favored monetization strategy, especially for premium apps. premium apps are the most standard version of an app that limits user gameplay. Marketers can target premium app users to purchase additional levels, boosters, or currency to gain cash flow in exchange for their free download. Not everyone will purchase within an app, so it’s important to include inexpensive options for users to increase the likelihood of a purchase.
Broadcasting:
In-app broadcasting is one of the primary sources of cash inflows for hyper-casual games. CleverTap notes that 56% of revenue came from ads in September 2018. This shows the power of mobile marketing. One of the biggest mistakes a marketer can make with in-app ads is displaying pop-up ads or display ads during a user’s gameplay. This can put your company at high risk of UN installation. Successful marketers place ads in between game-play levels or game-play pauses
Reciprocal Marketing
Reciprocal marketing has led to the success of companies such as Voodoo and Ketchapp. In fact, their marketing efforts helped them reach 48% of all arcade game downloads. While some don’t see the value in reciprocal marketing, high risk can result in high reward.
Users tend to cycle through mobile apps. In fact, 77% of users uninstall an app in at least three days. Cross-promoting encourages users to download a new app. This takes the place of the one they’re soon to delete.
Superior App Strategy
The opposite of premium apps is superior apps. Superior apps are priced at $0.99 or more and account for 43% of mobile apps in the App Store. Depending on your app’s value, consumers will contemplate whether or not your app is worth a purchase. If you fear this will limit your revenue, simply have a premium option to win users’ trust.
Five Common Hyper-Casual Game Mechanics
Accuracy
Accuracy mechanics are common among most hyper-casual games. The difficulty of these games is determined by the speed at which each round plays. This can cause rounds to be extremely short from a user standpoint. Game creators recognize that losing within seconds can frustrate a consumer. To solve this, successful hyper-casual games offer multiple lives or chances to reduce the risk of losing a user.
Dexterity
Dexterity mechanics are often found in hyper-casual games because they encourage the user to act fast. A classic agility game most people are familiar with is Pac-Man. As the game increases to new levels, the speed at which you move becomes more important. Dexterity mechanic games become highly addictive for people who want to beat their current high score.
Riddle
A more relaxed type of hyper-casual game generally involves puzzle mechanics. The puzzle category in app stores was responsible for 60 percent of in-app purchases in 2018. One example of these popular hyper-games is Tetris. Puzzle pieces fall into place and the user must place them together, but mistakes in placement make this game most challenging.
Pool
In games using pool mechanics, you usually combine or swap cells in a row or column to achieve the game’s goal. In Candy Crush Saga, for example, you swap pieces of candy between two cells to align three or more of the same variety, eliminating those pieces. This is a simple — but addictive — user experience.
As the pieces fall into place and more are eliminated, the chain reaction of candy-crushing stimuli contributes to an even more addictive experience. At times, the user isn’t even playing, but happy to indulge their senses as the pieces continue to work themselves into a winning position.
Deviate
Games that require the player to move on a track or move out of the way of oncoming hazards use deviate mechanics. Voodoo’s Twisty Road, for example, has the goal of keeping a ball on a narrow roadway. Temple Run and Subway Surfers are similar examples where you avoid death traps while endlessly running.
The goal of one of the most popular hyper-active games of all time, Flappy Bird, is to keep the bird in flight while avoiding hazardous obstacles.
All of these mechanics are intended to keep users entertained and engaged within gameplay.
Final Thoughts
The bottom line is simple. Hyper Casual games aren’t a new concept and have only grown exponentially over the past few years. Their simple gameplay focus coupled with the hands-off approach to generating revenue makes them appealing to both developers and gamers alike.
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